Explainer videos combine complex content
and story into a clear whole.

An explainer video is a short video that clearly explains and visually presents complex content, products, or processes. It helps to grasp connections more quickly and convey information clearly. Especially with topics that require explanation, an explainer video ensures that content is not only seen but also understood.

Typical characteristics:

• Clear story / common thread
• Voiceover / narration
• Concise and easy to understand
• Often structured didactically (problem → solution)

Examples:

• "How does our product work?"
• "What does our company do?"
• "How does a process work?"

An explainer video answers the questions your customers would otherwise ask in person, by email or through support. It answers them consistently well every time. It shortens sales conversations, unburdens your team and makes complex offers immediately understandable on your website, at trade fairs and in presentations.

A well-designed explainer video often remains in use for years. The effort is thus spread across many contacts.

Wherever people need to understand something quickly: B2B and B2C customers, new employees during onboarding, trade audiences at exhibitions, or citizens involved in public projects.

We adapt the language, pace, and visual style for each target group. A film for engineers looks different from one for schoolchildren.

For websites and sales, 60 to 90 seconds works well. That's about 150 to 220 words of voiceover. For social media, 15 to 30 seconds is often enough.

For training and e-learning content, we prefer to divide it into several short chapters rather than creating one long film. We'll determine the ideal length together during the concept phase.

The price depends mainly on the length, style and detail of the animation. It also depends on whether we develop custom characters and how many language versions you need.

After a brief chat, you will receive a fixed-price quote covering all services: concept, script, design, animation, voice-over artist and music. Our price guide on the blog provides a detailed overview.

Allow four to six weeks from briefing to the finished film. You provide feedback after each phase. This way, there are no surprises at the end.

• Briefing and concept
• Script and voiceover text
• Styleframes and storyboard
• Animation
• Voice recording and sound design

We use AI where it saves time: for research, initial text versions, or translations. What AI cannot do is understand your topic and target audience, create a unique visual language for your brand, or develop a dramaturgy that truly explains.

Generated videos often appear interchangeable and contain errors in detail. Read more about this in our blog.

You can create a simple video yourself with toolkit tools, for internal purposes for example. But there are limits when it comes to complex topics: template characters, standard animations and a lack of concept make it hard to be memorable.

If the film is to represent your brand, a studio that provides concept, design and animation from a single source is a worthwhile investment.