Iprona Freeze Concentrates

Iprona refines fruit across three core lines: freeze concentrates, which deliver full flavour with lower logistics costs thanks to gentle crystallisation; bespoke beverage compounds, with which brands precisely define the taste, colour and mouthfeel of new drinks; and health nutrition extracts based on solvent-free IPT technology, which provide standardised polyphenols for food supplements and functional food.

For this product trio, we developed a holistic case video set: three animated short films – one for each line – that clearly visualise processes, application and customer benefits, and are presented together as a unified case. The package supports Iprona in sales, at trade fairs and online, shortens technical explanations and strengthens their positioning as an innovation leader for high-quality fruit ingredients.