Motion design brings movement
to content, brands and messages.
Motion design helps to convey content in a more structured, understandable and visually appealing way. Animation allows information to be precisely guided and emotionally charged.
Motion design is used in many areas:
Movement determines how content is perceived. It directs, guides and focuses attention exactly where it is needed. Motion design and animation help not only to show content, but to structure it understandably and to guide the eye. Because good design doesn't stand still. Whether for campaigns or digital applications: if content needs animation, we develop the right motion design solution.
- Social Media Content / Campaigns
- Website Animations / Landing Pages
- Product and Feature Videos
- Presentations / Pitches
- Brand Communication / Branding
- UI Animations
Frequent
questions.
What is motion design?
Motion design is graphic design in motion. It combines design, animation, and timing to visually structure content and guide the viewer. It's about using movement meaningfully to make content more understandable.
Typical characteristics:
- Animation of shapes, text, icons
- Focus on design, timing, and aesthetics
- Often without a classic story
- Can be very abstract / artistic
Examples of applications:
- animated logos
- social media clips
- UI animations
- video intros
What is motion design used for?
Wherever digital content needs to make an impact:
- animated logos and brand elements
- social media clips and campaigns
- product and feature videos
- UI animations for apps and websites
- presentations, trade fair screens and intros
We often develop a complete set of building blocks that your team can then use themselves.
What does motion design cost?
That depends on the format. A logo animation is a manageable project, a campaign with multiple clips and formats is much more extensive. Key factors are length, number of formats, level of detail, and whether it's 2D or 3D.
After a brief discussion, you will receive a fixed-price quote.
How long does a motion design project take?
A logo animation usually takes one to two weeks. A social media package takes two to four weeks. A product or campaign film takes four to six weeks.
We set the exact timeline together at the start, with clear feedback rounds.
What is the difference between motion design and an explainer video?
An explainer video tells a story. It guides you step-by-step through a topic, usually with a voiceover.
Motion design is broader. It brings brands, typography, data, and interfaces to life, focusing on rhythm, timing, and design, often without a voiceover. Many explainer videos use motion design, but not all motion design is an explainer video.
Who is motion design for?
For companies that want a clear, recognisable digital presence. From start-ups showcasing their products to mid-sized companies with complex technology and corporations needing an animation system for multiple channels.
Agencies also bring us in for animation.
2D or 3D motion design: what's the difference?
2D motion design uses surfaces, shapes and typography. It is graphic, quick to implement and suits most brand identities.
3D adds depth, material and light to the image. This is ideal for products, technical details or spatial processes. We often combine both, for example a 3D product in a 2D world.
Let's talk about your project.
Tell us briefly what it's about. We'll get back to you within one working day.