GTÜ Brand Explainer

The new GTÜ design guidelines as a short explainer video: technical, human, modular.

Client
GTÜ
Format
Motion Design
Animation
Diego
Director
Stephan Baum
Service
AnimationSound design

A design system in motion.

Technical
Technical

A brand, repositioned

GTÜ has repositioned its brand. The agency Hochburg developed new design guidelines for this, with a technical, human, and modular character.

Human
Human
Modular
Form and type in motion
Logo in motion

Making the essence visible

We translated these guidelines into a short explainer video. It shows the three aspects of the new design system and makes the essence visible.

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