Illustration gives content
its own visual language.
We see illustration not as a style, but as part of communication. Images, infographics and diagrams are everywhere: in books, on posters or online. The flood of information has led to illustrations and infographics being used more and more.
Where illustrations work:
- Explainer videos
- Infographics / data visualisation
- Character Design
- Technical illustration
- Hidden-object illustrations
- Websites and landing pages
- Social Media content
- Marketing and campaign visuals
- Presentations / pitches
- E-learning and LMS content
- Didactic content
- Onboarding materials
- Product visualisations
- User manuals
- Icons and illustration systems
- Editorial Design (e.g. magazines, reports)
- Trade fair and event visuals
Frequently
asked questions.
What is illustration?
Illustration translates content into images. It shows what is difficult to photograph or put into words: processes, ideas, technology and connections. A good illustration simplifies, sets priorities and gives your brand its own visual voice.
Typical forms:
- Infographics and data visualisation
- Technical illustration
- Character design
- Hidden-object illustration (Wimmelbild)
- Icons and illustration systems
What is the difference between illustration and graphic design?
Graphic design arranges text, images, and space into a whole, such as in a layout or logo. Illustration creates the image itself, drawn for that specific content.
In practice, both intertwine: we develop illustrations that fit your corporate design.
What is the difference between illustration and photography?
A photo shows what was in front of the camera. An illustration shows what is meant. It can simplify, look inside a machine, show future scenarios, or depict people, all without a photoshoot or third-party image rights.
What does an illustration cost?
The effort depends on the number, level of detail, and style, and where the illustrations will be used. A single motif is quicker to create than an entire illustration system with characters, icons, and scenes.
After a brief chat, you will receive a fixed-price quote including usage rights.
Why choose custom illustration over stock images?
Because it shows your exact content and belongs only to you. Your customers see stock images used by other companies, and they rarely fit the topic precisely.
Custom illustrations make your communication recognisable and can be expanded over years.
Can illustration be combined with animation?
Yes, that's our daily business. We create many illustrations from the outset so they can be animated later: in layers, with movable figures and clean shapes.
This turns an infographic into an explainer video, and a campaign illustration into a social media clip.
Let's talk about your project.
Tell us briefly what it's about. We'll get back to you within one working day.