A professional commercial is a key marketing tool today. It helps to present products, services or brands clearly and appealingly. But what is the best way to go about it? Should you create a promo video for free, have a product video made or make your own commercial? And who makes really good commercials ? Here are the answers!
Why a commercial is important
In the digital world, seconds often decide whether a message sticks. Videos grab attention, are easy to consume and boost brand perception. A good commercial can help to win customers and deepen relationships by attracting and convincing them.
- Convince customersby visualising the benefits of a product or service.
- Evoke emotionsthat are remembered for a long time.
- Increase conversionsby addressing viewers directly.
Creating a commercial: the first steps
If you want to create a commercial , planning and strategy are crucial. Here are the steps:
- Define your target audience: Who do you want to reach?
- Formulate your core message: What do you want to convey?
- Develop the story: How do you tell the message in an exciting and clear way?
- Visual implementation: Animation, actors or product presentation?
- Plan distribution: On which platforms will the video be published?
Creating a promo video: free or professional?
Free tools:
With tools like Canva, Animoto or InShot, you can create a promo video for free. The advantage: easy to use and low cost. The disadvantage: individuality often falls by the wayside.
Professional production:
Having a product video made offers numerous advantages:
- Tailored content, perfectly matched to your brand.
- High-quality visual implementations, that are professionally convincing.
- Strategic advice, to make your message clear and effective.
At Brussobaum, a motion design agency in Stuttgart, we create customisable commercialsthat are both visually convincing and emotionally engaging. With our support, you can create a unique commercial to present your product in the best possible way.
Why Brussobaum is the right choice
With over 10 years of experience, we help companies create compelling videos. Our clients include the Fraunhofer Institute, SAP and agencies such as Serviceplan. Our services include:
- Explainer videos: Convey complex content simply.
- Social Reels: Content that performs perfectly on platforms.
- Brand films: Present your brand in the best light.
We guide you through the entire process – from idea to finished video, and help you create tailored solutions for your commercial.
Making your own commercial: when is it worth it?
DIY advertising is cost-effective, but it takes time and often doesn't deliver the desired quality. For companies that want to grow, it's worth using experts like Brussobaum to create an effective commercial.
Conclusion: advertising with impact
Whether you want to create a commercial, a promo video for free or have a product video made : the choice depends on your goals, your budget and your desired quality. Remember that the option of creating a commercial yourself is versatile.
Find out how to achieve maximum reach on social media with explainer videos in our social media guide.
With Brussobaum, you get videos that impress and deliver results. Contact usto bring your ideas to life together – we look forward to your project!
