Your product is brilliant – you are convinced of it. It solves several of your customers' problems at once, combines innovative features, and sets new standards in your industry.
But how do you explain all that in two minutes? The sales team's PowerPoint presentation is 47 slides long, the product data sheet reads like a technical dissertation, and when you try to explain the benefits yourself, you get lost in details that are obvious to you but completely confusing to outsiders. That's probably what they call tunnel vision. You need an explainer video – that much is clear.
But should you try it yourself, or let professionals do the work?
The Allure of DIY
In times of YouTube tutorials and user-friendly apps, creating your own explainer video seems just a click away. Indeed, today there are many tools that promise to turn anyone into a video production expert. From iSpring Suite to Powtoon to Animaker – the selection of software and online tools is impressive. As research shows, video production has become highly democratised in recent years.
The advantages are obvious:
You retain full control over the creative process, can make spontaneous changes, and initially save money. This can sound tempting, especially for small businesses or start-ups with limited budgets. Creating a simple explainer video with one of the free or inexpensive apps can certainly work – if your expectations are not too high.
But here's where the first problem begins.
As Explainer Videos Simply Successful emphasises: "Videos on the internet can be watched anytime and repeatedly" – and that is both a curse and a blessing. An unprofessional video can do more harm than good to your brand. It remains in the digital memory of the internet and profoundly shapes the first impression of potential customers.
The Hidden Costs of the DIY Approach
What many entrepreneurs underestimate is the time commitment behind a good explainer video . Planning begins long before the first click on "record". You first need to analyse your target audience, develop a well-thought-out concept, and write a compelling script. Then follows the creation of a storyboard, which visualises how your story will be told. All of this requires not only time but also expertise in areas that may be outside your core competencies.
Even with professional software like Adobe Premiere Pro, which costs around 25.99 Euros per month, you face a steep learning curve. The software may offer all the features you need – from compositing to motion graphics to sound design. But can you use them effectively? The technical complexity of modern video production is often underestimated. A successful learning video is characterised by its design – "visual and auditory effects and a likeable and entertaining speaker" are essential for success.
Then there's the question of equipment. While your smartphone is sufficient for personal videos, you quickly reach its limits when professional standards are required. Good microphones, lighting, and possibly even a professional camera – the investments quickly add up.
Expertise Makes the Difference
This is where professional agencies come in. A professional video production brings not only the technical know-how but also the creative experience that makes the difference between an average and an outstanding explainer video.
The trend for 2025 and 2026: AI technologies are revolutionising video creation, short-form videos under 60 seconds dominate social media, and silent videos with subtitles are gaining importance. A professional agency is familiar with these trends and can apply them specifically to your project.
The strategic approach of professional agencies is particularly impressive. They don't just develop a video, but a tailor-made concept that supports your marketing goals. As studies show, an explainer video is "a collaborative project between the client and the explainer video agency". This collaboration leads to results that go far beyond what would be possible on your own.
The Time Factor: Your Most Valuable Asset
Time is money – this old adage is especially true in video production. While you could spend weeks learning software and producing countless versions, a professional agency can deliver a high-quality result within a few days. You can use this time to focus on your core competencies and advance your business.
The complexity of modern video production is often underestimated. From conception to animation to the final cut – each step requires specific expertise. An agency brings a well-rehearsed team where each specialist contributes their part to the overall work.
When Each Approach is Worthwhile
The decision between DIY and a professional agency depends on various factors. For simple internal training videos or if you already have video experience, the DIY approach can certainly be sensible. Especially if you want to produce videos regularly and are willing to invest in your own skills.
However, for companies that want to acquire new customers with their explainer video, explain complex products, or present their brand professionally, there is hardly any way around professional video production. The higher investment pays off through better results, a more professional impact, and ultimately higher conversion rates.
Looking to the Future
Video production is evolving rapidly. Current trends show that AI-based tools are revolutionising production, while at the same time, demands for quality and creativity are increasing. Vertical video formats for mobile devices are becoming standard, and the integration of interactive elements is gaining importance.
A professional agency stays on top of these developments and can ensure that your video remains current not only today but also tomorrow. The investment in professional expertise is therefore also an investment in the future viability of your video communication.
Conclusion: Making the Right Decision
The choice between DIY and a professional agency is not an either-or decision. It's about finding the right solution for your specific project and goals. While simple explainer videos can certainly be created in-house, demanding productions require the expertise of professionals.
You can find a complete overview of current explainer video prices and packages in our Price Guide 2026/2027.
Consider this: an explainer video is often the first contact between your company and potential customers. This first impression should be spot on. The investment in a professional video production is therefore not just an expense, but a strategic decision for the success of your brand.
Ultimately, the decision depends on your resources, goals, and standards. One thing is certain, however: in a world where video content is becoming increasingly important, the quality of your explainer videos is crucial for your success. Whether you can achieve this quality yourself or prefer to rely on professional support – you have to decide that for yourself.
