Explainer videos are one of the most effective tools in modern marketing, demonstrating their power. But why are they so successful? In this post, we look at ten compelling statistics that highlight the impact and value of explainer videos in your marketing strategy.
1. Increased Conversion Rate
Explainer videos can significantly increase conversion rates. According to a HubSpot survey, 81% of businesses reported a significant increase in their conversion rate after integrating explainer videos into their landing pages. Videos help turn visitors into buyers by conveying complex messages simply and persuasively, proving the power of explainer videos in marketing.
2. 88% More Dwell Time
Users stay longer on a website that includes an explainer video. According to one study, a video increases dwell time by up to 88%. This means more time to convey your message and convince the user, allowing them to experience the power of such explainer videos.
3. Videos Offer a 49% Higher Click-Through Rate
Emails containing a video have a 49% higher click-through rate (CTR). This means more recipients access your content when they see a video in it. This shows that videos have a strong impact on recipient engagement, and it underscores the power of explainer videos in marketing.
4. 78% of Consumers Find Videos Helpful for Purchases
According to a HubSpot survey, 78% of consumers state that videos help them better understand products before making a purchase decision. This shows that videos can be a crucial factor in the customer journey, and the power of explainer videos in marketing is clearly recognisable.
5. ROI: 83% of Marketers Are Convinced
83% of marketers believe that videos offer a good return on investment (ROI). This is because videos not only capture viewers' attention but also increase sales. They are an investment that pays off in the long term and highlights the power of explainer videos in marketing.
6. 53% Increase in Organic Visibility
Websites with videos have a 53% higher chance of ranking on the first page of Google search results. This is because videos increase dwell time, which is a positive signal for Google, indicating the power of explainer videos in marketing.
7. Social Media Shares: 1200% More Than Text and Images
Videos are shared 1200% more often on social media than text and image content combined. This means you can achieve a much greater reach with videos, and your brand can go viral. This underscores the power of explainer videos in marketing.
8. 95% of Viewers Retain a Message
95% of viewers retain a video's message compared to only 10% when reading text. This makes videos an unbeatable tool for conveying information and reaching your target audience. Here, the power of explainer videos in marketing becomes evident.
9. Mobile Users Love Videos
Videos are particularly popular on mobile devices. In fact, videos account for 75% of mobile traffic. So, if you want to ensure your content is consumed on the go, videos are the right choice, reflecting the power of explainer videos in marketing.
10. Customer Loyalty Increased by 54%
Explainer videos can increase customer loyalty by up to 54%. They help retain customers long-term by building trust and explaining complex matters. This shows the power of explainer videos in marketing.
Conclusion
The numbers speak for themselves: explainer videos are an incredibly effective way to boost engagement, increase conversion rates, and make your brand visible. If you want to optimise your marketing strategy, you should not underestimate the power of explainer videos. They offer a clear, memorable, and engaging way to convey your message and win customers. Explainer videos are therefore a valuable asset in marketing.
Would you like to learn more about how to integrate explainer videos into your marketing strategy? We are happy to help you take your marketing to the next level and harness the power of explainer videos.
