VR Bank Member Network

Strong customer loyalty needs strong, modern solutions.

#Explainer video

Client
VR Bank
Agency
Explanideo
Format
Explainer video
Service
Art DirectionIllustrationAnimationSound design
Six illustrated avatars of three women and three men on a light background

For this purpose, VR Bank is introducing a member network where members can exchange ideas, get information, and have a say. With an explainer video, we created a positive image that also works flexibly for partner banks without losing brand recognition. Smooth transitions between scenes reinforce the explainer video's message that everyone can have a say and all voices are transparently connected in a community.

BB_VR-Mitgliedernetzwerk-Jubeln-Menge
The image shows the lettering 'Volksbank Raiffeisen' in blue letters on a white background.

To cover a wide range of branches and partner banks, several film adaptations with different logos and colour schemes were created for this project.

Green square logo with 'PSD Bank' in white letters.
Logo with the text 'Guarda-Banco' in white letters on a blue background.
An illustration shows a hand tapping a smartphone with social media icons.
Four quadrants with a cartoon character in different seasons and trees.
Collage of people using digital devices for communication.
Modern white building with blue doors and windows surrounded by greenery.

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