Schreiwen.lu Campaign

We brought the campaign to life with 8 short explainer videos, using dynamic typography and visual animation.

#Explainer video

Client
Ministère de l'Éducation nationale Luxemburg
Agency
Studio Polenta
Format
Explainer video
Service
AnimationSound design
Light blue background with the text 'WEESS DE WËI?' and 'SCHREIWEN' in white

The Luxembourgish language can be tricky. So, the Ministère de l‘Éducation nationale Luxembourg launched a print and film campaign. It explains the intricacies of Luxembourgish using famous film and music quotes, and national landmarks. We brought the campaign to life with 8 short explainer videos, using dynamic typography and visual animation. Learn a little Luxembourgish yourself: watch the learning videos.

Light blue background with red 'REEGEL 2' text and white paper pieces with euro signs.

Rule 2

When is an 'e' in a word written with one 'e' in Luxembourgish, and when with two 'ee'? Do you know?

Large red letter 'EE' on blue background, word 'GESCHRIVVEN.' underneath.
Text 'REEGEL 3' in bold red letters on a light blue background.
The image shows a light blue background with the striking text 'de BETOUNTEN é STEET VIRUN'.
Still from the film: Schreiwen.lu campaign

Rule 3

What does the accented 'é' stand for in the Luxembourgish language? Do you know?

Bright blue background with bold red text

Rule 6

How are the German letter combinations 'ss', 'ß', 'chs' and 'z' written in Luxembourgish? Do you know?

Bright blue background with the text 'DÉI DÄITSCH SS, ß, CHS AN Z' in bold colours.
The image shows the text 'REEGEL 8' in red font on a light blue background.
Blue background with red 'NN' letters and white 'GESCHRITTWEN' text.
Still from the film: Schreiwen.lu campaign

Rule 8

What is the rule for when a word is written with 'n' or with a double 'nn'? Do you know?

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