The Green Button
How an explainer video shows what the state textile label means for people and the planet.
- Client
- Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung
- Format
- Explainer video
- Director
- Stephan Baum
- Illustration
- Lilo
- Voice-over artist
- Max Mustermann
- Service
- ConceptIllustrationAnimationSound design
In September 2019 the federal ministry launched the state textile label “Grüner Knopf” (Green Button). It stands for the protection of people and the environment in the textile supply chain.
Understood at a glance
Consumers should understand at a glance what it means when a product carries the Green Button.
What the button stands for
Together with the agency Tinkerbell and the BMZ we made an explainer video that shows exactly that: the product meets high social and environmental standards, and the company behind it takes responsibility for its supply chain.
Illustrated, animated, voiced
We illustrated, animated and voiced the imagery, in a German and an English version.
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